| It hit me the other day, while reading an interview with Steve jobs, that there is such a huge untapped market for video downloads. Jobs said that a sort of video iPod would never happen because people don’t want to watch movies on a tiny screen. I agree with that opinion and most intelligent people do. People don’t want to watch Titanic on the bus on the way to work or Braveheart on the toilet. As intelligent as these people might be I think they are missing on crucial part of the market.
I’ll let you in on a little secret: All the television I watch these days are shows that are recorded by my PVR (like a TiVo) or I’ve downloaded (because the show either doesn’t play here or I missed an episode). What I love about watching recorded shows is that I watch them whenever I want at my own convenience and I fast forward through commercials. I pay extra for my PVR so I believe it to my right to not watch those commercials. I have a point to make somewhere in this paragraph, and it’s coming soon. People love downloading TV shows and they love watching them whenever they want, commercial free. I think legal downloads of 30 or 60 minute (now 22 and 42 minutes without commercials) TV shows would be a great hit along with a device like a video iPod. Yes, people don’t want to watch cinematic epics on a small screen or their laptop, but a 30 minute sitcom? You better believe it.
I can just picture myself going to the Apple iFlix movie store and downloading the latest episode of Everybody Loves Raymond and Curb Your Enthusiasm and maybe some old episodes of Seinfeld and Teenage Mutant Ninja Turtles.
Just look at the huge success of the TiVo, people want to watch television shows when they want to and are willing to pay for it.
We, the people who download television shows, are not criminals. We simply value our time or really enjoy a show and can’t watch it on regular television. Help us help you, to make money selling us great shows.
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